To the average man, putting wax in your hair might seem a bit odd. With all of those other hair products out there, why would you put liquid wax in your hair? Well, my dear friends, American Crew's intent here is to create something with great control, medium hold, and medium shine - and that's a look that's achieved only with wax. It's not quite as powerful or as thick as pomade, but also not as light as American Crew's hair lotion. Instead, it sits somewhere right in the middle, giving you medium hold and a medium shine so that you can get your look just right.