"There's something about Proraso shaving cream that I can't quite put my finger on. It oozes tradition and takes me back to when I was a youngster in Ireland and watching the older guys getting shaves at the local barber shop. That distinct smell of Eucalyptus and menthol takes me back there like it was yesterday".
Proraso has it's place in barber folklore and rightfully so. Created in Florence by Ludovico Martelli in 1930, he embodied the spirit of a new found era in Italy and represented a new beginning for the barbering industry transforming the shave from a mundane and unpleasant task to one that we happily indulge in to this day.
In 1948, on the eve of an economic boom,Ludovico Martelli invented the Proraso pre and after Cream, a product that gave a fresh approach to the face shave. With it's combination of soothing Eucalyptus and refreshing menthol, it gave the Italians a perfectly close and refreshing shave.
Proraso pre and after cream has been enriched with natural raw materials and is not tested on animals. It really is the ideal companion to your Proraso shaving cream and the perfect way to begin your shave.