You need to take care of that beard of yours. And to do so, you want a great beard balm in your bathroom cabinet that you can rely on. For us, we recommend American Crew's Beard Balm, which serves as both a styler and a beard conditioner. With sweet almond oil and shea butter, you'd think this was some sort of moisturizing lotion. However, it's a beard balm. It also includes coconut oil, beeswax, and tocopheryl acetate. To properly use it, place some of it on your palms and distribute it evenly throughout your beard in the morning.